A New Style Of Advertising; Endorsement

After my guerrilla advertising, trying sympathy stories, I am trying a new approach to selling players. Linking players to real-life legends seems to work as well, especially if there's any reality in the link. Everybody likes to own the new Ronaldo, Messi, Pirlo or Villa.

Technically, it's not really an endorsement, but it's close enough and since I can't come up with any better terms for it, this is what I'm calling it for now. Point is, I am pretty confident it will work.

Here's my first attempt at it.

Gentlemen, allow me to introducé you to the new Recoba, Aníbal Morales. The boy has a lot in common with the real Recoba, as his strengths are his dribbling, technique, pace and a strong, accurate left-foot shot. He is a free-kick specialist, and has scored goals of great quality before.

His left foot does not only pack amazing power and precision, it possesses an exquisite touch as well. Beautifully balanced and deceptively fast, he can be a classic winger on the dribble, lethal on the turn inside the box or he can be a gifted play-maker in the centre of the pitch, feeding the forwards superb through balls.

Basically, the boy is a talented and fabulously gifted all-rounder, elegant and tough, who can score with his head and left foot. Aníbal Morales is a talented youth, whose attributes are already on par with those of players three or four years older.

Also take in consideration that his wages are relatively cheap. In a day where top youths go for 10k or more, this talented youth has 4k wages and can be youth locked until he’s 22 when you sign him now. I would also like to point out that he’s in an auction starting at a mere 1 quid, so you may be able to get him cheap.

Now you’re probably wondering, what’s the catch Guido? Why are you selling him if he’s this good? Well, I’ll be frank. My reasons to sell him are two-fold. I have too many players, so I need to sell someone anyway. I also want to fill up a new three-tier stand with seating blocks, so I need the cash. Morales should fetch a handsome price, so get your bids in people.

I'm hoping to fetch 300k for the kid, so let's see what happens here.